Best Purple Shampoos (2026)

Quick Comparison

#	Product	Best For
1	Fanola No Yellow Purple Shampoo	Best Overall
2	Joico Color Balance Purple Shampoo	Best Everyday
3	Matrix So Silver Purple Shampoo	Best for Silver Hair
4	Joico Color Balance Purple Shampoo & Conditioner Set	Best Set

Use purple shampoo once or twice a week, not every wash, or hair can take on a lilac tint.

Leave it on longer for more toning; wear gloves to avoid staining hands.

#1 · Best Overall

🏆 Strong, fast toning

Fanola's No Yellow is a highly pigmented purple shampoo loved by salon pros for cancelling brassy tones in blonde, bleached, and gray hair.

Start with a short leave-in time; it's strong.

Strength: Strong Hair type: Blonde, gray Made in: Italy Best for: Very brassy hair

#2 · Best Everyday

✅ Gentle toning

Joico's Color Balance Purple neutralizes yellow tones and adds shine, with a paraben-free formula.

Easier to use regularly than very strong formulas.

Strength: Moderate Paraben-free: Yes Use: 2–3x weekly Best for: Maintenance

#3 · Best for Silver Hair

🤍 Brightens gray and silver

Matrix So Silver is a vegan, color-depositing shampoo that brightens and tones.

Popular for gray and silver hair.

Strength: Strong Vegan: Yes Hair type: Silver, gray Best for: Gray hair

#4 · Best Set

🎁 Shampoo plus conditioner

The matching conditioner adds moisture after toning.

A great set for blondes who want an easy routine.

Includes: Shampoo + conditioner Strength: Moderate Brand: Joico Best for: Complete routine

We compared purple shampoos on toning strength and how easy each is to use regularly.

Once or twice a week for most people.

It can if left on too long or used too often, especially on very light hair.

For brassy orange tones in brunettes, blue shampoo is usually better.

Yes. Toning shampoos can be drying.